Apex Coach

Privacy policy and terms of use · Updated 14 October 2026 · The Apex AI, Gold Coast, Australia · michael@getapexcoach.app

Your data

• Your training data lives on this phone. Everything you enter — profile, injuries, workouts, weigh-ins, food and water logs — is stored on this device. There is no Apex Coach account and nothing to sign up for, and your training data is not sent to us - we do not run a server that collects it. The sections below set out what does leave the phone, why, and what triggers it. Some of it moves only when you ask; some happens automatically as part of how iOS and the App Store work, and those are called out where they apply.

• Refer a friend (version 1.1 and later). If you open the referral feature or enter a friend's code, the app sends your anonymous purchase identifier — the random ID the payment system already uses, with no name attached — to our referral service (run on Supabase, a hosting company, in Sydney), which stores it alongside a share code, any code you claim, and whether a referred subscription went on to a paid month. That is the entire record: no training data, no health data, no name, no email, and nothing is used for advertising. It exists so free months can be granted to both sides of a referral. If you never open the referral sheet and never enter a code, nothing is sent.

• Apex Athletes (version 1.2 and later). A creator the owner has approved by hand gets a named code. Opening the athlete view sends the same anonymous purchase identifier as the referral feature and nothing else; the service answers with counts and dollars only — how many referred members paid, and what that earned. An athlete never receives a member's identity, device, purchase record, health data or food log, from the app or from us. Applying to be an athlete happens on our website, not in the app: the name, handle, ABN and payout details a creator gives us there are held by the business for the programme and its tax records, never on this phone and never alongside any member's data.

• Your age, and what it is used for. Setup asks your age. It is stored on this phone with the rest of your profile. It is not part of the summary sent to your AI provider if you switch the AI coach on, and Apex never sends it anywhere itself - but it is part of your profile, so it is included in an iCloud backup and in any data export you choose to share (see below). Apex uses it for four things — to check you meet the 18 and over minimum; to estimate the energy your body uses at rest, which sets your calorie and macro targets; to estimate your maximum heart rate so your heart-rate zones can be shown (an estimate from age, never a measurement, and individual maximums vary); and, from 55, to open your programme more conservatively with longer warm-ups and no training to failure. You can correct your age in Edit profile; the 18 and over minimum applies there too.

• Progress photos and form-check videos you save, and any meal photo you choose to keep, are stored locally on this device, the same as everything else. Apex Coach never uploads them anywhere and never uses them to train anything. If you have iCloud Backup switched on, iOS includes them in that backup like other app files (see below). One of them leaves the phone only on your own explicit tap: sharing it, or asking your AI provider for a read of that one photo from the photo's own screen — and what your provider does with a submitted photo is governed by their terms, not ours (see below). (The machine scanner is a separate, unsaved capture — see below.)

• Apple Health is read with your permission and used on this device: sleep and its stages, heart rate, resting heart rate, heart rate variability, heart-rate recovery, respiratory rate, wrist temperature, workouts, steps, active energy, cardio fitness (VO2 max), time in daylight, bodyweight, body fat, waist, water, and any food energy, protein, carbohydrate or fat you log in other apps. Apex Coach writes to Apple Health only what you switch on in Settings. From version 1.2.5, if you turn on Save my sessions to Apple Health: the gym sessions you bank, saved as workouts. From version 1.2.8, if you turn on Save my food and water to Apple Health: the calories, protein, carbs, fat and water from the food and water you log in Apex, each type only while its own switch is on, and only from the day you switch it on - nothing earlier is copied across. Changing or deleting a meal in Apex changes or deletes its entry in Health; switching off stops new saves and leaves past ones in Health. When Apex adds up food and water from Apple Health it leaves out its own entries, so nothing is counted twice. Apex Coach never writes a weight, blood pressure, glucose or medicine entry. Delete anything Apex saved in the Health app at any time. Apex Coach never uses your health data for advertising.

• Blood pressure and blood glucose, only if you bring them in. Two ways, both off until you choose one. IMPORT (version 1.2.4 and later): in the Health Centre you can import a blood pressure export file from your monitor's app (an OMRON connect CSV). Apex Coach keeps the readings, their times and the device name, and discards the file's own flags and verdict columns on import. READ FROM APPLE HEALTH (version 1.2.5 and later, only if you turn each one on in the Health Centre): Apex Coach reads blood pressure readings, the pulse saved beside them, and blood glucose readings that your monitor's or meter's app has saved to Apple Health. Either way it shows each reading as it was recorded — the numbers, the time, the unit and the app that saved it — draws them over time, and marks where your training blocks began and the days you trained. It does not interpret readings, does not set targets, ranges or alerts, does not send them to the AI check-in or anywhere else, never reads your cuff's own rhythm flags, and never writes a reading back to Apple Health. If you type a number of your own to draw a line across the blood pressure chart, that number is yours alone: it stays on this phone with the readings, Apex Coach never suggests one and never compares a reading to it. They stay on this phone in the app's storage. Apex Coach never puts a Health reading into iCloud itself — its iCloud use is the League's scoreboard, which carries no Health reading; a copy is inside your device's own iCloud backup only if you have iCloud Backup switched on, like everything else the app stores, and inside a data export only when you make one.

• iCLOUD BACKUP, if you have it switched on. Apex Coach stores your data in the app's own storage on the phone, and iOS includes app storage in your device backup unless an app opts out. Apex does not opt out, deliberately: it means that if you lose or replace your phone, restoring it brings your training history back with it. So if iCloud Backup is enabled on your device, a copy of your Apex data - profile, history, logs, the medications you track and the doses you log, saved photos and videos, and your AI provider key if you have entered one - is held in your own iCloud account under Apple's terms, not ours. We cannot see it. You control it in iOS Settings, where you can turn iCloud Backup off entirely or exclude Apex Coach from it.

• YOUR CREW stays on this phone. Tagging a training partner on the finish screen records their name here and counts the sessions you did together. That is all it is: a name you typed and your own logged sessions, read on this device. Nothing about your crew is sent anywhere, and the people you tag are not contacted, invited or looked up. The league, described next, is the one feature that will share anything between phones — its section says exactly what travels before it does, and nothing about your crew tags is part of it.

• THE LEAGUE, only if you create or join one. A league is a private weekly scoreboard between you and people you invite by link — up to a hundred of them, never the public. Joining one writes a single row for your week, and this is the whole of that row: your first name as you typed it, the Monday date of the week, your points that week, sessions logged that week, your training streak in weeks, your calorie-goal streak in days, your total weeks won, your tier name, a format number, a timestamp, and the anonymous identifier iCloud uses for your account — never your email or phone number, which the app does not have. The calorie-goal streak is a count of days you landed near your calorie target from your own in-app food log; the calories themselves never travel. Steps are not in the row. The app carries the iPhone's motion permission for a League steps option that is not switched on yet: Apex does not ask for it or read the motion sensor until that option ships and you turn it on, and this notice will say what it shares before it does. No Apple Health reading is in the row. A weigh-in does not count toward your weekly league points. Your tier comes from your lifetime Apex points, which can include weigh-in and protein-target points calculated using weights read from Apple Health. The row is stored in iCloud, in a space shared only with your league's members, hosted by Apple under your own iCloud account; we run no server for it and cannot read it. Leaving a league removes it from this phone; rows you already posted stay with the league until its owner removes them or deletes it. Leagues switch on per version of the app: where the feature is off there is nothing to create or join, and where it is on nothing travels until you create or join one yourself. The notice ships either way, so it says exactly what travels before anything does — and if you never create or join a league, nothing is ever sent.

• THE GYM, only if you join one. When you type a gym's code, Apex sends that code to our gym service (run on Supabase, hosted in Sydney) to find the gym, then downloads that gym's published classes. Nothing about you is sent: no name, no account, no device ID. The gym can't see who joined or who reads its classes. The service's standard logs keep the request's network address for a short time. Leaving the gym removes it from this phone.

• THE AI COACH, only if you switch it on. The AI coach is off until you enter your own API key. Turn it on and a compact summary is sent to whichever provider that key belongs to — Anthropic, OpenAI or Google, whichever you chose — to write your check-in. Nothing is sent to an AI unless you enable it, and your key is stored on this device. Before you add a key, the sheet shows in one line what your provider may do with what you send, the full details sit behind the (i), and Apex records the time you first add or open a key.

• That summary contains: your first name, goal and sport, the injury labels you selected, whether you told Apex your appetite is being treated and its loss-rate reading, your recent sessions and the lifts in them (including any notes you typed on them), the weekly message you type or dictate to the coach, your answer to the check-in's protein question, your bodyweight readings and target, your weight trend, a count of your progress photos (never the photos), your food-log and water averages if you keep them, and — only if Apple Health is connected — weekly summary numbers: average sleep hours, average daily steps, average resting heart rate and HRV, and a count of watch workouts. Averages, counts and weekly totals only. It does not contain your detailed Apple Health records, your photos or your videos. When your key is a Google key, the summary leaves out your first name and whether your appetite is being treated.

• COACH CHAT, only if you open the Coach tab and send it a message — a separate feature from the weekly check-in above, on the same key. Apex checks each message against a fixed set of rules before it goes anywhere. A message that matches — about a medicine, a dose, a red-flag symptom, an eating-disorder signal or a medical condition — is answered on the phone and is not sent to your AI provider. Everything else, including an everyday food or training question, is sent to whichever provider your key belongs to: your typed message and the earlier messages of the same conversation, the day and time on your phone, today's kcal, protein, carbs and fat targets and what is left of them, the names and amounts of the foods you have logged today, the names and usual amounts of the foods you log most, the names of your saved meals, your next session's name and whether you have trained today, your saved diet, allergen and dislike preferences, and, when the newer Coach chat is switched on, whether your goal is to cut, maintain or gain, whether your weight has been trending up, flat or down (a direction, never a weight), the names of the first three lifts in today's session, the foods you ruled out and the names of the ideas you logged in your last three chats, and, only when you ask about your training, recovery or progress, the part of your log that question needs: the lifts, sets, reps and loads of the session you ask about and your recent sessions of that lift, your personal bests, your weekly training volume, your water log, whether your weight is trending up, flat or down, and, if Apple Health is connected, your weekly averages for sleep, steps, resting heart rate and HRV, and last night's sleep with its deep, core, REM and awake time, and last night's HRV and resting heart rate, and, only if you switch on "Let Coach use my plan" on your dietitian's plan card, the words on its avoid and trigger lists, sent as foods to leave out and never labelled as coming from that plan — never your name, age, a weight reading, the note or anything else on your dietitian's plan, a blood pressure or glucose reading, or anything the question did not need. The diets, allergies and dislikes you save for it are stored on this device like the rest of your settings and ride the same iCloud backup, whether or not you ever open the tab.

• Vitamins and minerals from foods you log (for example iron, calcium, potassium) may be sent to the AI Coach so it can comment on your intake.

• If Apple Health has body-fat readings, your weekly change in fat mass and lean mass (a trend over about four weeks, never a single reading) may be sent to the AI Coach so it can judge progress by fat lost, not just weight.

• Details you send through our website enquiry forms go to Michael by email and are only used to reply to you. Athlete applications are used as set out in the Apex Athlete terms.

• The machine scanner, the plate reader, the label reader, the scan reader, the program reader and the meal plan reader are the others. When you point the camera at a piece of gym equipment, at a meal to estimate its nutrition, at a nutrition panel, at a body-composition report (an InBody, Evolt, Renpho or DEXA printout) to read its figures, or (version 1.2.5 and later) at a printed training program to transcribe its sessions, sets, reps and loads, that single photo is sent to the same provider to be read, and is not stored — with one exception you control: on a meal read, KEEP THE PHOTO on the review saves a small copy (256 pixels) on this device with that meal's food-log rows, deleted when they are, and never uploaded by Apex Coach. It is off until you turn it on. Everything else only ever happens on the tap that takes it; a meal read is an estimate and a panel, report or program read is a transcription, and every one of them is yours to edit before anything is logged. A body-composition report may show your name, age, height or sex — the reader is told to ignore those, and the app has nowhere to keep them. A printed program may carry the name of whoever wrote it — the reader is told to leave it out, the app has no field for it, and everything the reader returns is shown to you to edit or delete before it is saved. The meal plan reader (only on the tap that reads it) sends the photos or the PDF of a meal plan you choose to your own AI provider, to transcribe its daily calories, protein, carbs and fat and its meals; it is told to leave out any name and any medication, figures it cannot read come back marked for you to check, and nothing changes your targets until you have checked every figure and tapped save. Pause puts Apex's own targets back. The meal plan reader is in version 1.2.10 and later.

• SAY IT OR TYPE IT, only on the tap that reads it. On the add-food sheet you can type what you ate, or say it with your keyboard's mic key. With no key, or under 18, it is read on this phone against your own food log and the bundled food table, and nothing is sent anywhere. With a key and 18 or over, what you type or say is sent to your own AI provider, with nothing else, to be split into foods — unless it mentions a medicine, a dose, a red-flag symptom, an eating-disorder signal or a medical condition, in which case it is read on the phone and not sent. Your keyboard's own dictation is Apple's, under Apple's terms. Nothing is logged until you tick the foods and tap LOG.

• THE SESSION REPLY, only when you have entered a key. After you save a session, the facts the app worked out from it — your personal bests, your biggest gain and any lift that went down, with their sets, reps and loads — and the note you wrote are sent to whichever provider your key belongs to, with nothing else, so your coach can write your session reply. With no key, the app writes the reply on the phone and nothing is sent; if the reply fails, the phone's own version is shown. Session replies can be turned off in Settings.

• The amount card, the session reply above and the weekly check-in are the three AI paths that run without their own tap. The weekly check-in: once it is due and the AI coach is switched on, it runs by itself when you open or return to the app, and sends the summary described above. The amount card: when you have entered a key and add a food Apex has no household unit for, the food's name and nothing else is sent to the same provider once, to ask what one of it usually weighs, and the answer is kept on this device and always shown as an estimate.

• Those companies are overseas and handle the request under their own terms and privacy policies, not ours. Worth knowing specifically: on Google's unpaid AI Studio tier, Google's terms say submitted content — including a photo you ask it to read — may be used to improve their models, with possible human review. Paid keys are not used that way. Every other part of the app works without a key, so if you would rather nothing went to an AI provider at all, do not enter one. That switches off the AI paths above; it does not affect the subscription check, the update check, crash reports or an iCloud backup, which are described in their own sections.

• FOOD LOOKUPS. Searching for a food or scanning a barcode queries Open Food Facts, the free public food database, and a food search also queries the US Department of Agriculture's FoodData Central (USDA). Your search text or the barcode travels to them — nothing else, and no account or identity goes with it.

• RECIPE FROM A LINK, only on the tap that reads it. If you paste a recipe's link, Apex fetches that one page from its website, the way a browser opens a link, and reads its name, serves and ingredient list on this phone. Nothing of yours is added to the request; like any website, the site sees your network address.

• WEATHER, from version 1.2.8, where your phone supports it. To show a forecast, Apex asks Apple's WeatherKit for the weather at your place, sending its latitude and longitude rounded to about a kilometre - the suburb or postcode you typed, or if you have typed none, the main city for your phone's time zone - and to find a typed suburb it sends the words you typed to Apple's place lookup once; Apex does not use your device location, Apple handles these requests under its own privacy policy, and Apex keeps only the suburb you typed, where it was found, and the latest forecast on this phone.

• SUBSCRIPTIONS. Purchases are processed by Apple. To know whether Apex Pro is active, the app checks with RevenueCat, a subscription service that receives your App Store receipt, an anonymous member ID and basic device information when the app runs — never your name, health data, workouts or logs. The subscription itself is held by Apple and RevenueCat. The app also keeps a small note on this phone of whether Pro was active and when it last checked, so it opens correctly when you have no signal.

• APP UPDATES. When the app starts it asks Expo's update service whether a newer version of the app's own code is available, and downloads it if there is one. That request carries the app's version and platform and an installation identifier generated for updates — no account, no health data, and nothing you have entered. This is one of three things that happen without you asking: the subscription check above, this update check, and crash reports, next.

• CRASH REPORTS. If the app crashes, or hits an error it cannot recover from on its own, it sends a crash report to Sentry, a crash-reporting service run by Functional Software, Inc. in the United States, so we can find and fix the fault. This happens automatically, without a tap. It also tells Sentry when a session starts and ends, so we can see how often the app crashes. A report holds technical details only: what went wrong and where in the app's code, the app version, your phone model and iOS version, a random identifier for this installation, and a short record of the app's own steps just before the fault, with anything that looks like a personal or health value removed before it leaves the phone. It never holds your name, email, health data, weigh-ins, food log, photos or videos, and we have switched off screenshots and screen recording. Like any internet service, Sentry sees the connection's IP address when a report arrives; the app does not add it to the report. Reports are used only to fix faults, never for advertising, and Sentry keeps them for up to 90 days under its own terms and privacy policy.

• Sharing a session summary, photo or video uses the iOS share sheet — where it goes is up to you.

• Deleting the app deletes everything it stored on this phone — profile, history, photos, logs and your crew. One thing is not on this phone and is not removed by deleting it: anything already in an iCloud backup, which lives in your own iCloud account and is managed in iOS Settings. Your Apple subscription record and the anonymous member ID above are held by Apple and RevenueCat and survive deletion; that is what makes Restore Purchases work. Manage or cancel the subscription itself in your Apple Account settings.

• WHO WE ARE, AND THE LAW THAT APPLIES. Apex Coach is made by The Apex AI, Gold Coast, Australia - Michael Devlin, a sole trader. We handle personal information under the Australian Privacy Act 1988 and the Australian Privacy Principles, and this notice is our privacy policy under that Act. Contact: michael@getapexcoach.app.

• HEALTH INFORMATION IS SENSITIVE INFORMATION. Under the Privacy Act, health information - such as your weigh-ins, body fat, sleep, heart rate, blood pressure, blood glucose, the medications you track and whether your appetite is being treated - is sensitive information. Apex Coach handles it only with your consent: you accept this policy before setup asks you anything about yourself, Apple Health is read only with the permissions you grant in iOS, and nothing goes to an AI provider until you enter your own key. It is used only for the app's features described above, and never for advertising. Most of it stays on your phone; the sections above say exactly what leaves it, where it goes and what triggers it.

• SEEING, CORRECTING, EXPORTING OR DELETING YOUR DATA. Almost everything is on your phone, so you can see and change it yourself. Correct your profile, including your age, in Edit profile. In Settings, EDIT, BACK UP OR RESTORE opens the Data screen, where you can fix a mistyped weight, delete a session, export your training sets or food log as a CSV file, or save a backup file of everything. ERASE ALL MY DATA in Settings removes what Apex stored on this phone. For the few things we hold off the phone - the anonymous referral or athlete record, and anything you sent us through our website or by email - email michael@getapexcoach.app to ask for a copy, a correction or deletion. The referral and athlete records carry no name, so we may ask for details that help us find yours; a website enquiry or email holds what you sent us, such as your name, email and phone number.

• COMPLAINTS. If you think we have mishandled your personal information, email michael@getapexcoach.app first and tell us what happened. We will respond within 30 days. If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

Terms of use

Apex Coach is made by The Apex AI, Gold Coast, Australia. Using the app means you agree to these terms.

• Your licence. Apex Coach is licensed to you personally, for your own training on your own devices. Where these terms are silent, Apple's standard Licensed Application End User License Agreement applies.

• Who can use Apex Coach. You must be 18 or older. Setup asks your age and will not let you continue if you enter an age under 18. The app is built for adults: the plans, loads and nutrition estimates all assume an adult body, and the AI-provider features it offers are for people 18 and over under those providers' own terms. If you are under 18, please do not use it. If you set Apex Coach up before the minimum became 18 and your saved age is under 18, the app closes on your phone, keeps everything you logged, and lets you save a copy of it or erase it. Erase removes everything on this phone. If you are in a league, we remove you from it first, so erase needs a connection; if it cannot reach the league, nothing is erased and you can try again.

• Apex Pro. Apex Pro is an auto-renewing subscription, billed monthly or yearly. The price is shown before you buy. Payment is charged to your Apple Account at confirmation, and the subscription renews automatically unless you cancel at least 24 hours before the end of the current period. Manage or cancel anytime in your Apple Account settings. A free trial, where offered, is once per Apple Account and converts to a paid subscription unless cancelled before it ends. Refunds are handled by Apple under Apple's terms.

• No medical advice, ever. The "Before you train" disclaimer is part of these terms. Apex Coach provides general fitness and nutrition information. It is not medical advice, not a diagnosis and not a treatment, it is not a medical device, and it is not a substitute for a doctor, physiotherapist, dietitian or any other health professional. That does not change if you tell the app about an injury, a health condition, or a treatment you are already on: Apex Coach does not recommend, supply, prescribe, adjust or advise on any medication or treatment of any kind, and nothing in it is a reason to start one, stop one, or change how you take one. Those decisions are between you and your prescriber. Anything the app shows you after you have told it about a treatment is still training and food guidance only. Get your own professional advice before acting on anything here, and where the app and a health professional differ, follow the health professional.

• Honest limits. The app adapts to what you enter. It is not watching you train: it cannot see your form during a set, and it has no view of your body except a photo you choose to send for a read. You are responsible for choosing safe loads and stopping when something feels wrong.

• Training is at your own risk. Exercise carries a risk of injury, and nutrition figures are estimates rather than a prescribed diet. You decide whether you are well enough to train, and you accept that risk. If you have a medical condition or an injury, are pregnant, or are unsure, get clearance from a health professional before you start, and again before you change what you are doing. Nothing in this paragraph limits any right you have that cannot be limited, including under the Australian Consumer Law, and it does not apply to loss caused by us.

• Liability. Nothing here excludes rights that cannot be excluded under law, including the Australian Consumer Law. Beyond those rights, and to the extent the law allows, The Apex AI's total liability in connection with the app is limited to the amount you paid for it in the twelve months before the claim, and it is not liable for indirect or consequential loss.

• Changes. Features may change between versions. If a change materially reduces what Apex Pro includes, cancelling is always available in your Apple Account settings.

• Your data. What the app stores, and what leaves your phone and why - including automatic crash reports - is set out in the privacy policy.

• Contact: michael@getapexcoach.app. These terms are governed by the laws of Queensland, Australia.

Before you train

Apex Coach provides general fitness information and workout suggestions. It is not medical advice, and it is not a substitute for a doctor, physiotherapist or other health professional.

By continuing you confirm that:

• You are 18 or older, and physically able to exercise. If you have a medical condition, an injury, are pregnant, or are unsure, get clearance from a health professional first.

• You train at your own risk. Exercise carries a risk of injury. Choose weights you can control, and stop immediately if you feel sharp pain, dizziness, chest pain or shortness of breath — and seek medical help if it persists.

• Suggestions adapt to what you enter, but the app cannot see your form or your body. Nothing it says overrides how something actually feels.

• Nutrition figures are estimates for general guidance only, not a prescribed diet. They are not suitable advice for anyone with a history of disordered eating or a medical condition affecting diet.

• Nothing here is medical advice, whatever you take. Apex Coach gives no medical advice of any kind, and it does not advise on medication. If you tell it about a treatment you are already on, it uses that only to adjust training and food guidance. It will never tell you to start, stop or change one, and it is never a substitute for your doctor or prescriber.

• Points, streaks and achievements are motivational only — they track consistency showing up, not medical or training outcomes, and are never a reason to push through pain.